Every business runs on someone who can sell.
Behind every contract, renewal and new customer is a salesperson who picked up the phone, did the research, handled the objection and earned the trust. Most of that work goes unseen outside the leaderboard.
The Sales Excellence Awards exist to recognise the salespeople, managers, leaders and teams who sell with skill and integrity, and to show that the best results come from the best behaviour.
Early calls.
Late proposals.
Finally, recognised.
Sales drives growth. It rarely gets the credit.
A new starter who went from cold calls to closing the biggest deal of the year.
An account manager who saved a client everyone else had written off.
A sales leader who rebuilt a team and doubled its results.
A small business that won against rivals ten times its size.
A team that hit target in the hardest quarter it had ever faced.
Salespeople spend every day making a case for someone else.
This time the case is for them.
“We saw the work.”
“Well done.”
From first call to boardroom.
Individual salespeople, managers, leaders, teams and whole sales organisations, in every sector and every kind of selling.
The Salesperson
Whose customers keep coming back.
The Sales Leader
Building teams that win the right way.
The Rising Star
Early in a career and already outstanding.
The Account Manager
Growing the customers a business already has.
The Sales Team
Achieving together what no one could alone.
Recognise someone who belongs here?
Four ways to be recognised.
Sales People
Salespeople, leaders, managers, rising stars, coaches, and specialists in new business, accounts, inside and field sales.
Sales Teams
Sales, inside sales, customer success, enablement and channel teams.
Sales Organisations
Whole sales functions, transformations, training, technology, campaigns, international growth and culture.
Specialist Awards
B2B, retail, SME and ethical selling.
Recognition that keeps selling for you.
Credibility with buyers
An independent award is proof a prospect can check.
A team moment
Something the whole team can be proud of, not just the top seller.
Talent attraction
Great salespeople want to join great sales teams.
Connections
Meet sales leaders and buyers from across the UK on the night.
You do not need the biggest numbers.
Judges look at results in context: the market, the team size and the starting point.
A small team that outperformed can beat a large one that coasted.
Figures can be given as percentages or ranges if they are confidential.
How the business was won matters as much as how much.
The question isn't:
“Are my results big enough?”
A better question might be:
“Is my story worth telling?”
Recognition only counts when it is earned fairly.
The value of an award depends on the integrity behind it, so the way entries are judged should be clear before anyone enters.
Free to enter
Nominating and entering cost nothing. No category depends on buying a ticket, a table or a package.
Independent judging
Entries are scored by an independent panel, not by the organisers, working under a confidentiality agreement.
Read moreClear criteria
Every category publishes what the judges look for, so you can read it before you enter.
Read moreConflicts managed
Judges declare any conflict of interest and stand aside from the entries it touches.
Read moreSponsors support the awards. They never decide the results.
The best salespeople rarely nominate themselves.
They say:
“I was just doing my job.”
“The whole team did it.”
“The numbers speak for themselves.”
And sometimes that is exactly why somebody else needs to say:
“They made it happen.”
“They deserve to be recognised.”
If you work with someone like that, put their name forward. It takes a minute.
From a name to the night itself.
Discover
Find the award category that fits the achievement best.
Nominate
Put forward a salesperson, a team or your own sales organisation.
Tell the story
Share what was achieved, and the difference it made.
Judging
Eligible entries are judged against the published criteria.
Recognition
Finalists and winners are celebrated at the awards.
Sales is how businesses grow.
Every deal has a story.
Every team has a moment.