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The benchmark of excellence

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The Sales Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.

Sales Excellence Awards

Sales Manager of the Year Award

The front line manager who turns a team into a winning one.

About this category

This award recognises a sales manager or team leader who has raised the performance of the people around them through day to day coaching, planning and support. Judges look for measurable improvement across the team and evidence of the manager's direct influence.

Eligibility

Open to sales managers and team leaders responsible for a team of two or more salespeople.

Judging criteria

  • Team performance
  • Coaching
  • Pipeline management
  • Motivation
  • Retention
  • Fairness

Qualitative criteria

Approachability, accountability and the ability to bring out the best in different people.

Metrics

  • Team attainment against target
  • Improvement in individual performance
  • Pipeline health and staff retention

Additional criteria

Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.

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