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The Sales Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.

Sales Excellence Awards

Customer Success Team of the Year Award

Keeping customers happy, loyal and growing.

About this category

This award recognises a customer success or account management team that has improved retention, adoption and growth across its customer base. Judges look for measurable outcomes for customers as well as for the business.

Eligibility

  • Open to customer success
  • Client services and account management teams

Judging criteria

  • Retention
  • Customer outcomes
  • Expansion revenue
  • Proactive engagement
  • Feedback

Qualitative criteria

Genuine care for customer outcomes and close collaboration with sales.

Metrics

  • Net revenue retention
  • Churn
  • Adoption
  • Customer satisfaction or NPS
  • Expansion revenue

Additional criteria

Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.

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