The benchmark of excellence
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The Sales Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Sales Excellence Awards
Sales Coach of the Year Award
Making other salespeople better.
About this category
This award recognises a sales coach, trainer or mentor, internal or external, whose work has measurably improved the performance of other salespeople. Judges look for evidence of impact on the people coached, not only the quality of the material.
Eligibility
- Open to internal and external sales coaches
- Trainers and mentors
Judging criteria
- Measurable improvement in those coached
- Coaching method
- Relevance
- Feedback from participants
- Lasting change
Qualitative criteria
- Clarity
- Empathy and the ability to change behaviour
- Not just share knowledge
Metrics
- Before and after performance of participants
- Participant feedback
- Adoption of techniques and repeat engagements
Additional criteria
Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.
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